WE ARE DIFFERENCE MAKERS

Join Us for the Ride

Meet the Collective Team

We’ve led transformation inside global brands. Now we’re your team.

Alex Coiden

Alex has led global insights teams at Nike and Tesco, with deep expertise in consumer behavior and digital transformation. He helps brands decode complexity and translate insights into scalable, data-driven strategies.

Joris Van Rooy

Joris has led growth across 75+ markets for P&G,Nike and C&A, blending digital, retail, and strategic partnerships. He drives consumer-first strategies and builds high-performing commercial teams.

Lorenzo Rabbia

Lorenzo served as Head of DTC Analytics & Membership at Birkenstock and formerly led insights at Nike and Amazon. He builds high-impact data strategies that power loyalty, drive acquisition, and scale growth across businesses.

Meet the Collective Team

We’ve led transformation inside global brands. Now we’re your team.

Tim Robinson

Tim is a consumer analytics leader with 20+ years of experience driving growth and loyalty at brands like Nike, Tesco, and M&S. He specializes in turning complex business questions into clear, actionable strategies that unlock measurable value.

Lucas Bonnet

Lucas is a consumer insights and CRM analytics specialist with experience at Nike, Louis Vuitton, and Decathlon. He connects business goals with technical insight, making data actionable through sharp storytelling and smart segmentation.

Annemarie Braunius

Annemarie is a senior marketing and general management leader with global experience at Nestlé and in fast-moving retail. She blends commercial instinct with operational rigor to drive brand growth, team performance, and business impact.

Meet the Collective Experts

Our Collective Experts bring decades of hands-on experience in retail, tech, data, and operations—joining the team when the challenge calls for sharp, senior expertise.

Torben Valsted

Torben is a strategic retail transformation leader with 35+ years at Nike, Nestlé, and Carlsberg. He’s known for bridging analytics and execution to optimize assortments, unlock growth, and lead fast-paced, high-impact turnarounds.

Darren Barret

Darren brings 30 years of experience leading global teams at Nike, The Body Shop, and Peloton. He focuses on balancing performance, people, and well-being to achieve sustainable success.

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LOCATION

We’re based in Amsterdam

We’re Built to Be Lean.

Every dollar goes into progress—not presence.
Into solutions, not slides.

We embrace agility.
We bring the right people, not the most people.
Sometimes it’s just one of us—and that’s enough.

WE ARE DIFFERENCE MAKERS

Meet the Collective Team

Meet the Collective Team

Meet the Collective Experts

LOCATION

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